AUTOMATIC SITE ASSESSMENT

The answer is that in the first instance Google's own
spider, the software that scans your site, is the
first arbiter. If it 'thinks' your site is content rich
then you will pass the first hurdle. And this is where
some sites fail.

The spider is an automated system and it makes quick,
not always accurate judgements which gives you the
first clue about getting your site accepted:

If your site is rejected fast by which I mean within a
couple of hours or so, it has probably been rejected
by Google's spider on the basis that it doesn't
understand what your site is about too clearly or it
hasn't found much content.

So you will have to get to work and add content - write
further copy relevant to your main them, scan the web
and find good articles to post (but make sure you get
the appropriate permissions). All this will help.

And then submit again.

BE WARNED: there is a rumour going round that one site
was rejected and it simultaneously got dropped from a
previously high ranking on Google's search results
page. It's only a rumour, but be warned.

Similarly, if your site is accepted fast, it will
almost certainly have been accepted automatically.

******************
Human intervention
******************

However, there appears to be a middle case where the
spider is not sure whether your site qualifies or not.
And in this instance, the site is referred to a human
who makes the decision.

FactsAboutAdSense.com passed straight through the
acceptance process because it has a load of content
in it, has a clear theme running right through the
site and is designed to move up the search engine
ranks too.

TIP:

If you are thinking of applying for AdSense, check
out sites that compete with your own for traffic and
see if any of them have been accepted. If they have,
compare the content in them to your own to see if you
exceed theirs. (This is quite a subjective process
but it can help you)

If you are rejected, you can always apply again.

**************
Multiple sites
**************

Google actively discourages you from running several
AdSense accounts on different sites. I'm not clear
why they do this at the moment apart perhaps from
saving operational costs involved in printing and
posting checks.

However, it does mean that once in, you're in. For
example, I run a website called CommercialReality.co.uk
which is where I sell my consultancy services and I
host some AdSense ads there on the page
http://www.commercialreality.co.uk/marketingtools.htm

I suspect though that there is inherent danger in taking
your successful application from one site and stretching
it across to a very poor site because Google will always
be jealous of its brand image. If I get any more news on
this I'll let you know.

There's something else to think about too. Google is most
likely to place HIGHER earning ads on your site because, whilst
on Google's own page there can be up to 8 ads, with AdSense
there can only be a maximum of 5.

If you were Google, what would you do? Place the lower
bidding ads, or the higher ones?

Don't forget however that not all AdWords ads are
syndicated out into the AdSense program.