Tips To Increase Your Google

Every Time you set up a new campaign, use
This checklist to help improve your bottom line:

1. terms you must know to succeed with Google
Cash:

"broad match" (also known as default) given
the keyword phrase "tennis shoes" , shown to
anyone searching for "tennis" and "shoes" in any
order, and possibly with other terms (red tennis
shoes, etc). General or broad keywords will
generate many impressions with few results.
However, with a small niche, broad match gives
You the most exposure. The downside is that
Your cost/click will be higher at first.

Larger markets require highly targeted
Keywords.
---"negative keyword" uses a minus sign in front
of the phrase. This stops your ad from being
shown if somebody searches using that term
(e.g. -red)
---"phrase match" is a phrase enclosed in quotes.
Shown to anyone searching for "tennis shoes" but
Only in that order, with possibly other terms
Included, e.g. red tennis shoes.
---"exact match" Enclosed in brackets [ ] Only
shown if searched in that order (e.g. [tennis shoes])
with no other terms.
--- Consider spelling variations. Rock star Britney
Spears has more than 500 variations searchers use.

2. Here are 3 numbers you MUST understand
In order to succeed:
Conversion rate--the number of visitors who
Actually buy something. With 100 visitors and

3 sales, your conversion rate is 3%.
Return on Ad spend--how many dollars you
Take in vs how much you spend on advertising.
If you spend $1,000 and take in $5,000, your
Return on ad spend = 500%

Return on investment--If you spend $1,000 to
Get $50,000, and you make 50% profit on each
Sale ($25,000), the return on your investment (ROI)
Is 2500%

Start your bids high to see where the traffic is.
Then cut back for economy.

If most bids are 25 cents and one top bid is $5.00,
The top bidder is trying to control the #1 spot. Bid
$4.99 and you will pay only 26 cents. Check your
bid regularly to make sure #1 does not underbid you.

Having said that, try not to get caught up in a
Bidding war. There are ways to drive traffic to your
Site without killing yourself financially( for example,
With articles).

Study your competition, those who place on
Page 1 of Google. See what you can learn from
Their ads.

Don't just jump in and start bidding on keywords.
Use an action plan. Take advantage of the following
Tools, all of which are available free at
www.searchmarketing.yahoo.com/rc/srch/

a. Budgeting Tutorial
b. How to find more keywords
c. Tracking your results
d. Best practice (managing your campaigns)
e. Keyword selector tool
f. Bid tool
g. Return on investment calculator
h. Cost per thousand calculator

As a beginner, start small with geographic
Targeting.(e.g. U.S. and Canada only). Later
You can expand to other markets.

The more keywords you use, the better
Your chance of getting clicks at a cheaper
Rate, usually because many of the keywords
Are less popular.

Use keyword variations (e.g. tennis racket,
Tennis rackets, tennis racquet)

EXTREMELY IMPORTANT: Collecting
Email addresses allows you to sell more than
One time. Collect email addresses with an
Exit pop up for those who do not buy. Offer
Something free for their email address.

As an affiliate, set up so each person
Clicking on your ad is taken to a newsletter
Sign up page. Offer valuable information for
Their email.

Don't assume customers will buy only
Once. Always collect those email addresses.

In your Google Ad, double check your
url to make sure those clicking will get through .