7-step formula for writing your

1.Target your audience. Know to whom you
Are writing.

2.Use an attention-grabbing headline.
Extremely important because your headline
Is what baits reader into reading your article.

Use the BIG BENEFIT headline as a way
To attract readers. For example: "Here's How
To Avoid Probate--Pass On Your Estate
Quickly To Your Heirs--And Keep The
Government From Taking 70% Of Your
Estate When You Die!"

Or... substitute your topic in any of the
Following headline formulas:

--- the truth about ....
--- (number) ways to ...
--- the complete guide to ...
---How to ... and ...
---What your ... isn't telling you about ...
--- How you can ..... in .....days
--- Who else wants to ... using ...
--- Here's how you can ...in ..... without...
--- Get rid of ....forever
--- Here's the quickest, cheapest way to get
rid of ...once and for all
--- Get rid of ...in .... Or less...guaranteed
--- New .......cures....or your money back

3.Briefly introduce the subject or problem
And state your position about it.

4.Outline the main points you want to cover.
3-7 is plenty.

5.Elaborate briefly on each point.

6.State your conclusion. Why is this article
important? What action should reader take?

7.(EXTREMELY CRITICAL) Lay out your
resource box. A resource box, or signature
file, is the contact info you provide after your
article. You provide this contact info because
you want reader to do something. Phone you,
go to your website, ask for a free sample, etc.

A typical resource box might read as follows:
"Joe Blow is a marketing specialist. Contact
him at www.joeblow.com" Can you spell
B-O-R-I-N-G? Somebody slap me awake!