some ways to put some life into

1. Treat the resource box like a powerful
Classified ad. It has to make reader want to
Do as you ask. It is the reason you wrote the
Article.
2. Be conversational. Don't talk down to
Your readers like a professor. Feel free to
Use slang terms and street language.

3. Most important, make sure there is a
Benefit involved when reader takes action by
Going to your site. "Learn how to lose 25
Pounds in 25 days or less at www. ..."

Your resource box is much more important
Than the article you are submitting. A great
Resource box may result in reader receiving
An autoresponder series that eventually sells
Him valuable information. Both you and your
Reader profit.

How long should your article be? About
500 words is plenty. You're not writing
"War And Peace." You're just trying to pass
on info vital enough to make reader want to
click to your minisite.