Avoid These Fatal Online Mistakes

Newbies commonly fall prey to the following
Online mistakes. I suggest you put this list up
On a wall and consult it every time you want to
Make a business move.

1.Lumping all your keywords for a given
Campaign into a single group

O.K., so you found 100 keywords you think
Will work for your campaign. The things is,
They can usually be broken down into subgroups
That are more sharply related to each other.

For example, your subject may be tennis, but
Related keywords include tennis equipment,
Tennis clothes, tips on particular strokes, etc.

Break your list down into highly related
Sub groups and you'll reach a more targeted
Audience. Those people looking for tennis
Equipment can hone in on your ads that offer
That.

Breaking down your master list into sub groups
Enables you to have separate landing pages for
Each sub group. Which will help more prospects
Respond to your offers.

2.Not using square brackets around keywords
Or phrases
For example, putting brackets around the
Phrase [antique tennis racquets] will show your
Ad if and only if the keyword phrase antique
Tennis racquets is searched for. Other related
Tennis terms are eliminated.

3.Not tracking your results
Google Adwords is not a set-and-forget
System. You need to know which keywords are
Profitable and which are not. Once you know
This, shift your budget so you can put more
Emphasis on the most profitable keywords.

4.Having a sloppy web site
A sloppy web site leaves a bad taste in
Reader's mouth. If you don't have time to pay
Attention to detail on your site, how can he
Trust you to take care of him?

On your site, that means taking care of
Proper grammar, and making sure all the links
Work. Speaking of links, please note: The
More times you ask reader to click away to
Hear an audio, or click to a list of testimonials,
Or anything that requires him to click away
Before getting to the end of your message,
The higher the likelihood that you will lose
Him. Keep your pages simple.

5.Not using the review technique to sell
Something

If reader perceives you as a reviewer, he
Views you as more objective, less biased, and
More likely to be telling the truth. For example,
When promoting an affiliate product or service,
Write like a reviewer might and watch your
Sales rocket up.

Even many pros miss this point.

6.Receiving traffic from UNTARGETED
Sources like pop-unders, safelists, free for all
Links, etc.
You waste your time and reader's if your
Traffic is not targeted, that is, from someone
Looking for your exact product or service.

7.Failing to plan
Do you slap up a Google Ad or minisite,
Then sit back and wait for a response? Not
Good enough. In order to succeed, you need a
Plan. For example, when you receive an
Order, do you direct customer to your
Autoresponder series?

Or, when you get a
Question, do you direct reader to your FAQ
Page? Do you try to upsell existing customers?
Do you know the number of messages you
Want reader to be exposed to? If so, set them
Up in advance.

8.Over analyzing
You just finished reading an ebook about
Writing a sales letter. It seems complete. It
Walks you from A-Z.

But instead of writing a practice letter
To see to see the response and determine
How much you learned, you begin a one-year
Hunt for everything about writing a sales
Letter.

Sometimes you learn by doing. Granted,
You can never learn too much. But enough
Is enough.

Of course, it is fear that keeps you from
Getting on with it. You must recognize that
And press on if you really want to get
Somewhere with your business.

9.Not focusing
You've got a system down well enough to
Improve profits. But suddenly you receive
Another email promising you the sky.
Trouble is, this new subject has nothing to
Do with the original subject.

So instead of getting on with the first
Subject, you waste months or years chasing
Rainbows.

Put the new things on hold. Focus and
Learn to do one thing at a time. Then take
What you learn and apply it to the next thing,
But (a very important but) only after the
First project is on autopilot.

10.Not being organized
Even if you use a cardboard box, get a
Bunch of 8 ½ x 11 manila folders and (very
Important) keep every single subject related
To your topic in a separate and labeled
Folder. That way you don't waste needless
Hours hunting for things.

11.Giving up too soon
Succeeding requires patience. As long as
You are moving in the right direction, that is,
Building your business, press on. It is
Natural that things are slow at first. But you
Have to crawl before you can walk.

Sometimes, it is best to keep what you are
Trying to accomplish to yourself. Negative
People (and there are plenty of them) can
Throw you off track and hold you down.
Refuse to let that happen.

Avoid these costly mistakes and watch
Your business grow.